5 REASONS YOUR FACEBOOK AD FUNNEL ISN’T CONVERTING BUT IS GENERATING CLICKS
Author: Chané Arnolds February 11 | Blog
Generating clicks at a low CPC will make most Facebook Ad marketers excited BUT this is the total opposite for Facebook Ads Expert, Cat Howell, especially when her Facebook Ad Funnels aren’t converting.
Why your Facebook Ad Funnel gets lots of clicks but no conversions is usually down to five main culprits.
1. Your ads have lost the scent
Your ad said one thing, but your lander says something else. 👃 👃
2. Your ads are click-bait
Using gifs or memes or cute women or babies can often cause this. 🎣 🎣
3. Facebook is feeding your ads in the wrong placements and countries
Although this is uncommon these days as the algorithm is good when using Conversion Objective Campaigns, it can happen. Facebook could feed your ad in wrong placements such as Audience Network. ⚠️ ⚠️
4. Your offer is wrong/off
Sometimes you need to go through all of the above before you can determine that your offer could be wrong / off as it’s a bit harder to pin point. 💩 💩
5. Your funnel is broken.
You’d be surprised how often this happens. Go through your funnel in full and check that all emails and integrations are still working. 🚨 🚨
IN THIS VIDEO
Cat shows you how running a routine check on your “Performance and Clicks” tab and using your reporting column can reveal a lot about issues happening with ads.
WATCH how Cat finds out why her ad wasn’t converting.
WHAT TO LOOK OUT FOR?
A tell-tale sign is usually when you get super high CTRS and cheap CPCs. These days when you’re targeting a competitive market, clicks are normally $1-$4 TOF, so anything else is sometimes cause for concern 🤔 (of course, cheap clicks can be achieved, but you’d normally have a very high affinity offer or product or funnel for this).
Other content you might like:
- Get to grips with Facebook’s CBO before it’s too late
- How to delay a Facebook pixel event
- How to start offering Facebook as a service
If you liked this kind of content then you’d definitely like FATC.
FATC (Facebook Ads That Convert) was the baby born out of Cat Howell’s Facebook Ad Campaign Processes.
FATC now offers the world’s most robust and comprehensive support for Facebook Advertisers.