5 Ways to Help Your Digital Marketing Clients Stay in Business Right Now

5 Ways to Help Your Digital Marketing Clients Stay in Business Right Now

Author: Catherine Howell March 30 | Blog

5 Ways to Help Your Digital Marketing Clients Stay in Business Right Now

Author: Catherine Howell March 30 | Blog

Guide for digital marketing freelancers and agencies on 5 ways to help your clients stay in business right now. 

The infamous pyramid developed in the 1940s by Abraham Maslow explains human motivations in order of priority.  Essentially the basic building blocks we need to have in place before we can move on to even thinking about other desires in life. 

In an age of social distancing and so many unknowns, humanity has been shunted right back down towards the first two tiers and your clients are currently experiencing high amounts of fear.

Maslow's Hierarchy of needs | Help clients

Why should you care?  Well, according to Maslow’s Hierarchy, when someone is worried about how they are going to even put food on the table, they’re not thinking about scaling ads or growing their business. And this, in turn, impacts you. 

It’s a god-awful self-perpetuating cycle and the only way to really break it is to step up to the plate and provide some guidance & leadership during these challenging times.

Whether you’ve already lost some clients, are concerned about losing accounts, or have lost all your revenue due to being in an industry that has been hit hard – these are five tips to help you get yourself and your customers back on track.  

 

5 ways to help your digital marketing clients stay in business right now

 

#1: Connect them with funding & help them save money 

 

Cash may be tight, and foreclosures in sight. Depending on where your client is based though, there may be subsidies provided by the government available to them. 

Likewise Facebook is offering $100M in ad spend to small businesses – here’s where to apply: https://www.facebook.com/business/boost/grants 

Assist them in reviewing the online software tools they are using in their business and seeing where they could be saving money.  For example, perhaps you can contact their CRM provider and help negotiate a smaller rate over the next few months. This type of effort and assistance will not go unnoticed by your clients and they will truly begin to value your services if you can help them directly save on expenses. 

To find out more about local and national grants and subsidies available to small businesses (which you could even apply for) listen to our latest episode of digital marketer’s lockdown.

Government Relief Programs for Small Businesses

Be sure to research what is available in your or your client’s area as different regions and States may provide additional subsidies

NZ: https://www.business.govt.nz/how-to-grow/getting-government-grants/grants-and-help-for-your-new-business/

UK: https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19/covid-19-support-for-businesses

Canada: https://www.canada.ca/en/services/business/maintaingrowimprovebusiness/resources-for-canadian-businesses.html

USA: https://www.sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources

New York City: https://www1.nyc.gov/site/sbs/businesses/covid19-business-outreach.page

 

#2: Help the reinvention process  

As marketers our job is to solve problems.  When a campaign doesn’t work, we play detective tracking down where the bottleneck exists and we work to untangle it until the cord is flowing freely again.  

If you work with brick and mortar businesses that haven’t yet taken the leap to the online space, consider helping them to do this if possible. For example, can your events client create an online summit instead?  Can your hairdressing client create do-it-yourself online courses and training?

This may require huge pivots and to think outside of the box but it could also help future-proof them and save them from having to shut down.

Local restaurant offering home deliveries to reinvent themselves



Some additional ideas to help you brainstorm ways to help your clients:

  1. Does your client have existing distribution lines that could be leveraged?
  2. Are there products relevant to your client’s business that they could sell to their lists and audiences (eg: a gym could sell at-home gym equipment)
  3. Can they package their expertise and street cred into an online product or course?

 

#3:  Offer deferred payments

We’re all feeling the brunt and everyone of us should be willing to make comprises during such times. Landlords are waiving leases and software companies are dropping prices – all because they understand that no customer is worse than a half-price customer.

Whilst you don’t necessarily need to drop your prices or give services for free for that matter, one option many marketers are turning to is to offer deferred payments to clients.

Here’s a set up shared by agency owner and masterminder James Smith: 

“For example, the client pays 60% of the fee in month 1 and then pays off the remainder 40% over the following two months.” 

Now is the time to buckle down and work hard, over deliver should be the theme of the day if you want to truly build the type of loyalty that withstands recessions and the test of time. 

 

#4: Host a live webinar or forum for your niche 

Spend an evening researching solutions that are being innovated in their industry to help them re-adjust and understand the opportunities.  Host a live webinar or forum. 

 

#5: Step up and lead by example 

The first step is to make sure you COMMUNICATE with your clients. Send them each a personal email explaining what you’re doing to help them during these times.  Send all of them a written note if you can with a small token of your appreciation if postal services are still available where they are. 

Keep in mind that your clients are likely to be feeling frazzled or panicked right now.  Before you can help calm their nerves and provide reassurances and solutions it’s important that you check in with yourself first. How are you feeling right now?  Are you having difficulties sleeping? Are you constantly stressed out? If so it may be that you need to start working on your own mindset first and foremost to set the stage properly.

When you send an email to your clients, try to help them shift their perspective and to perceive the potential opportunities.  Share how and why this can be a great chance for them to grow, research businesses similar to theirs that have successfully pivoted and innovated to help inspire them, or maybe just share an encouraging word. 

Download the digital marketer’s isolation guide to discover tips and tools to help you navigate turbulent times. 

TIP: Set up a Google Alert to keep abreast of innovations happening within their industry and competitors.

If you can’t find anything positive to bring to the table, here’s a poem by Fr. Richard Hendrick that should at least help ease the tension:


Lockdown

“Yes there is fear.

Yes there is isolation.

Yes there is panic buying.

Yes there is sickness.

Yes there is even death.

But,

They say that in Wuhan after so many years of noise

You can hear the birds again.

They say that after just a few weeks of quiet

The sky is no longer thick with fumes

But blue and grey and clear.

They say that in the streets of Assisi

People are singing to each other

across the empty squares,

keeping their windows open

so that those who are alone

may hear the sounds of family around them.

They say that a hotel in the West of Ireland

Is offering free meals and delivery to the housebound.

Today a young woman I know

is busy spreading fliers with her number

through the neighbourhood

So that the elders may have someone to call on.

Today Churches, Synagogues, Mosques and Temples

are preparing to welcome

and shelter the homeless, the sick, the weary

All over the world people are slowing down and reflecting

All over the world people are looking at their neighbours in a new way

All over the world people are waking up to a new reality

To how big we really are.

To how little control we really have.

To what really matters.

To Love.

So we pray and we remember that

Yes there is fear.

But there does not have to be hate.

Yes there is isolation.

But there does not have to be loneliness.

Yes there is panic buying.

But there does not have to be meanness.

Yes there is sickness.

But there does not have to be disease of the soul

Yes there is even death.

But there can always be a rebirth of love.

Wake to the choices you make as to how to live now.

Today, breathe.

Listen, behind the factory noises of your panic

The birds are singing again

The sky is clearing,

Spring is coming,

And we are always encompassed by Love.

Open the windows of your soul

And though you may not be able

to touch across the empty square,

Sing.”

 

Access Definitive Guide to Growing a Digital Marketing Business during uncertain times 

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