Using Mother Nature’s Fibonacci Sequence for email marketing
Author: Chané Arnolds March 5 | Blog
SO WHY SHOULD YOU AUTOMATE YOUR EMAIL MARKETING?
There’s a time & place for manual, one-off email sends (weekly newsletter, promo campaign, etc.) that are sent to a targeted audience but there’s also a place for automating your email marketing sequences.
A sequence/drip campaign is set up strategically with a particular customer journey in mind based on certain pre-identified, user-based triggers.
Sequences or workflows can include welcoming/onboarding, member cancellation, cart abandonment, survey completion, and more.
The main reason to create dripped, triggered-based campaigns is that you’re able to meet your customers/consumers wherever they currently are in their journey. This means that the automated flow of email content will be more personalized and hyper-relevant to them. This kind of email workflow is also a more efficient way of working and avoids coming across as spammy – as the saying goes: “work smart, not hard.”
SO WHERE DOES THE FIBONACCI SEQUENCE FIT IN?
Like ripples in a pond or the geometry of a shell, the Fibonacci sequence is a natural phenomenon and a trick we learned and started implementing a few years ago with our automated email sequences. We’ve found that our dripped email campaigns have worked well for us.
The sequence goes as follows:
1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144
Each number is the sum of the previous two.
This is how we space our emails apart inside an automated workflow – it prevents coming across as “spammy” and seems to work well.
Side note: we would typically fold back once we hit 34 (ie: we start the sequence over again at 5).
WATCH CAT HOWELL EXPLAIN THE FIBONACCI SEQUENCE WITH AN EXAMPLE AUTOMATED EMAIL WORKFLOW
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