Using Mother Nature's Fibonacci Sequence for email marketing | Digital Distillery

Using Mother Nature’s Fibonacci Sequence for email marketing

Author: Chané Arnolds March 5 | Blog

Using Mother Nature’s Fibonacci Sequence for email marketing

Author: Chané Arnolds March 5 | Blog

The Fibonacci sequence reflects patterns of growth spirals found in nature and you’ll be surprised by how well it works in automated email marketing sends.

SO WHY SHOULD YOU AUTOMATE YOUR EMAIL MARKETING?

There’s a time & place for manual, one-off email sends (weekly newsletter, promo campaign, etc.) that are sent to a targeted audience but there’s also a place for automating your email marketing sequences.

A sequence/drip campaign is set up strategically with a particular customer journey in mind based on certain pre-identified, user-based triggers.

Sequences or workflows can include welcoming/onboarding, member cancellation, cart abandonment, survey completion, and more.

The main reason to create dripped, triggered-based campaigns is that you’re able to meet your customers/consumers wherever they currently are in their journey. This means that the automated flow of email content will be more personalized and hyper-relevant to them. This kind of email workflow is also a more efficient way of working and avoids coming across as spammy – as the saying goes: “work smart, not hard.”

SO WHERE DOES THE FIBONACCI SEQUENCE FIT IN?

Like ripples in a pond or the geometry of a shell, the Fibonacci sequence is a natural phenomenon and a trick we learned and started implementing a few years ago with our automated email sequences. We’ve found that our dripped email campaigns have worked well for us.

The sequence goes as follows:

1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144

Each number is the sum of the previous two.

This is how we space our emails apart inside an automated workflow – it prevents coming across as “spammy” and seems to work well.

Side note: we would typically fold back once we hit 34 (ie: we start the sequence over again at 5).

WATCH CAT HOWELL EXPLAIN THE FIBONACCI SEQUENCE WITH AN EXAMPLE AUTOMATED EMAIL WORKFLOW

Automated Fibonacci Email Sequence Video

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