How to Delay a Facebook Pixel Event

Author: Catherine Howell October 25 | Blog

Looking to delay a Facebook Pixel event?

In this video Cat Howell takes you behind the scenes of a funnel involving warming up an audience top of funnel.

THE PROBLEM

We ran video view campaigns and then a campaign sending traffic to blogs and site (conversion objective). BUT -neither of these were producing great results (video views completely flopped).

THE REASON

While our site visitor audience is our top performing warm audience, it was starting to slow down and get more expensive.

CONCLUSION

This is an indication that the traffic being sent/built top of funnel isn’t the best quality.   This isn’t surprising really, even though we had set it up as a conversion campaign optimising for a custom conversion (people hitting the site) – this isn’t a high intent individual.   We were getting super cheap clicks, but these weren’t converting later on into anything.

THE SOLUTION

We added a custom event to the site and delayed it’s trigger by 10 secs.  We then duplicated the campaign and relaunched it optimising for this new delayed custom event – this should be a much higher intent individual and results should pick back up.

OTHER OPTIONS

Other ways we could have done this include:

 – Optimise for people scrolling through the entire blog post  

– Optimise for percentage viewed of a page

(You can checkout Facebook’s developer guide on setting these triggers up here: https://developers.facebook.com/docs/facebook-pixel/advanced/)

HOW TO DELAY AN EVENT

Here’s how to edit the snippet of code:   // Delay pixel fire by 3 seconds var seconds = 3; setTimeout(function() {   fbq(‘track’, ‘Lead’); }, seconds * 1000);

IMPORTANT: Never delay the base pixel – all this will do is tell Facebook you have a horribly slow page speed load time!

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