How to Set Up Reporting for Your Facebook Ad Campaigns
Author: Justin October 6 | Blog
Our Masterminder Nicholas Foo runs a digital marketing agency in Singapore that focuses on lead generation and helping his clients convert leads into appointments and sales.
Foo uses a reporting, monitoring and workflow platform called Swydo to compile performance across all of his Facebook clients and campaigns.
The training focuses on the 4 following concepts.
1. Adding multiple ad accounts into 1 report.
2. Creating widgets and have the system auto-calculate the target number of leads and cost per lead.
3. Savings the widget for future use.
4. Scheduling the report to be delivered to your email daily.
? Check out the video below ?
The first step to using Swydo is to click on create report and name your report.
The next step is to add a data source.
Click on Facebook ads and find the corresponding Facebook account.
Continue to add all the pertaining accounts.
After adding all your Facebook accounts, you then add a widget or KPI.
From here you can create reports on digital marketing metrics. This widget allows you to set up leads and targets for specific metrics.
The beauty of this tool is that it allows you to set up targets for all campaigns that you are currently running.
Swydo allows for setting up targets based on time and auto-calculates your targets, as well as the number of leads and cost per leads.
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